Marketing Support for E-Commerce Application

Software Consortium provides support and maintenance through a complementary team of technology experts including software development, release management, enterprise architecture, and help desk.

With more than $400 million in on-line sales annually, an international nutrition and weight loss company selected Software Consortium to support its mission critical e-commerce application. Led by a Senior Business Analyst, Software Consortium directed a process improvement initiative to enhance the client’s sales order process.

Marketing Support

Software Consortium provided a Senior Business Analyst to lead the identification of business requirements and ultimately improve the Sales Order process. The senior consultant led a cross-functional team to identify impacted areas and gained consensus from stakeholders on requirements. The Business Analyst then worked with stakeholders to assist in the prioritization of requirements so that new features could be built and implemented.

Other work efforts performed by this Senior Business Analyst:


Supported the marketing group’s efforts to establish new business requirements for refresh and launch products. Assisted with the identification and documentation of product orders across channels for sizing and communications. Created requirements for applications for swapping out or removing products. Documented processes for changes that resulted in an improved on-line customer experience. Documented and tracked lists for customer activity to support sales and marketing functions.

Elicited and documented marketing requests for direct mail and email lists using marketing business rules. Documented, designed, and created a standard accounting report for scrubbing customer lists used by the List Management System and Business Intelligence teams. This reduced fallout by 10% in the scrub process.

Defined and created processing requirement documents for complex issues reported in the existing Ticketing System. Worked with User Acceptance Testing (UAT) and Quality Assurance (QA) teams to document and verify issues in determining application-based root cause. Worked with end-users to assist in prioritizing ticket defects and help IT teams determine the level of effort for defect corrections.

To learn more about Software Consortium’s broad experience, please contact us.